Base.vn: AI event videos drive reactions, but comments and shares stay thin

The page strongly positions Base.vn as a pioneer and leader in applying AI to business management and operations, attracting leaders and managers with a vision for digital transformation. This content strategy also builds the image of a trustworthy, influential brand recognised by the media and experts, which is crucial for B2B customers, while strengthening credibility and demonstrating the real value of the event/product.

This tone positions the brand as a trustworthy source of information and thinking in technology, particularly appealing to B2B customers looking for solutions and in-depth knowledge.

This approach captures attention, makes complex information easy to understand and creates a lively experience for viewers, which suits event and technology content that needs clear visuals.

Clear CTAs with direct links steer viewers towards the desired action and optimise conversion. Keeping CTAs consistent is important for reaching the event's goals.

Video is a highly effective format for capturing attention and conveying information about events and technology products. The page should prioritise producing and distributing high-quality video to maximise engagement.

Leveraging third-party press coverage not only strengthens brand credibility but also drives engagement and spreads information effectively, especially news that is fresh or has wide reach.

Direct customer testimonials are an effective way to build trust and demonstrate the value of the event or product. The page should keep using this social proof with specific, varied stories.

The audience is interested in key figures with deep expertise in the field. Highlighting their experience and contributions helps build a visionary, trustworthy brand image.

This approach captures attention, makes complex information easy to understand and creates a lively experience for viewers, which suits event and technology content that needs clear visuals.

The main goal of these posts is to convert viewers into registrants and attendees. This should be maintained, and CTA placement optimised for the best results.

Event recaps should focus on specific highlights, unique value or a compelling story rather than a generic round-up, in order to attract and hold the audience's interest after the event ends.

The current content can attract attention and approval (reactions) but is not strong enough to spark conversation or encourage viewers to spread it. A strategy is needed to strengthen two-way interaction and shareability.

The page mainly reaches young to middle-aged professionals, leaders and business managers based in major economic centres. Content should keep focusing on business, technology and strategy issues at company level that fit this group's careers and development needs, with particular attention to localised campaigns in Hanoi and Ho Chi Minh City.

There may be an opportunity to develop content that encourages viewers to share their views, ask questions or describe their experience with AI and business management. This could strengthen community engagement and generate user-generated content (UGC).

Post-event content could be made more engaging by focusing on specific highlights, lessons learned, practical applications or distinctive success stories. This may help sustain audience interest after the event and encourage them to learn more.

There may be an opportunity to create content series (videos, long-form posts) built around specific case studies and step-by-step how-to guides on integrating AI into different business processes. This could provide practical value for B2B audiences and reinforce Base.vn's expert role.