VTV24 cements its position as a leading news channel through humane tribute content and urgent public safety alerts
- Analysis of data from 323 posts shows VTV24 achieving very large overall engagement (more than 3.6 million engagements), led by posts honouring the sacrifice of soldiers and emergency service guidance for the public.
- However, the page shows a clear performance gap between formats: single photos have the highest median performance, well ahead of video and Reels.
- The main limitation of this dataset is the very high share of unknown demographic information, which makes it hard to build an accurate reader profile.
01 · Positioning & voiceWhat the Page says, and how it says it
An official national news channel with a deep emotional connection to everyday life
VTV24 positions itself as Vietnam Television's most trusted news source on social media, skilfully combining accuracy and official standing with poetry, folk metaphors and urgent alerts that bear directly on people's daily lives.
This approach removes the dryness typical of a state news channel, turning editorial news into accessible content and driving strong organic sharing.
"Họ đã sống và chết Giản dị và bình tâm Không ai nhớ mặt đặt tên Nhưng họ đã làm nên Đất Nước." (Trích Đất Nước - Nguyễn Khoa Điềm)
Translation: ""They lived and died Simply and calmly No one remembers their faces or names But they made the Nation." (From "Đất Nước" - Nguyễn Khoa Điềm)"
Formal and reverent when honouring and commemorating heritage
For historical anniversaries, the loss of heroes or diplomatic events of national symbolic importance, the language is carefully refined, poetic and deeply respectful.
This reinforces its standing as an official national outlet and builds a lasting set of shared values for the community.
Xin kính cẩn nghiêng mình tiễn biệt hai người con của Tổ quốc! 🕊🇻🇳🕯
Translation: "We bow our heads in respectful farewell to two sons of the Fatherland!"
02 · Content pillarsThe themes the Page returns to
03 · What worksThe content that drives engagement
Tributes to heroes and fallen soldiers stir patriotism and deep empathy
Posts announcing a sacrifice or honouring acts of courage in protecting the public achieve huge engagement and lead the whole page.
Keep this human-interest stream as a core pillar to sustain public respect, affection and brand credibility.
CHÍNH THỨC Bộ Chỉ huy Quân sự tỉnh Hưng Yên xác nhận đã tìm thấy thi th.ể Thiếu tá Trần Văn Tùng.
Translation: "OFFICIAL The Hưng Yên Provincial Military Command confirmed that the body of Major Trần Văn Tùng has been found."
Public service hotline information triggers strong community sharing
The post launching the domestic violence prevention hotline received record shares thanks to its direct practical value for the community.
When communicating social policy or public services, design visuals that highlight the hotline number and short instructions to maximise shares.
Ra mắt Tổng đài quốc gia 117 về phòng, chống bạo lực gia đình
Translation: "Launch of the 117 national hotline for domestic violence prevention and control"
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04 · What does not workContent that fails to land
Macro-level administrative planning content has the lowest engagement
The post on the planning proposal for Hoàn Kiếm Lake with a 100-year vision drew a muted community response compared with other content.
Reframe macro news by posing visual discussion questions and highlighting the direct impact of planning on people's daily lives.
Hà Nội lấy ý kiến phương án quy hoạch hồ Gươm và vùng phụ cận tầm nhìn 100 năm
Translation: "Hanoi seeks public input on the planning proposal for Hoàn Kiếm Lake and surrounding areas with a 100-year vision"
Median performance of Video and Reels is well below single photos
Although Video and Reels account for a fairly large number of posts, the median engagement of Video (3,086.5) and Reels (2,663) is much lower than that of Photo (6,962).
Review the hook structure, length or thumbnail design of Video/Reels to better capture readers who scroll quickly through the feed.
Strengths 2
05 · AudienceWho engages with the Page
Male readers clearly dominate among identified profiles
Among engaging user profiles with an identified gender, men (6,519) significantly outnumber women (3,920).
The page could test more in-depth analysis on economics, military affairs, technology or sports, topics that typically attract male readers.
Young readers aged 25-34 in Hanoi lead engagement frequency
The 25-34 age group makes up the clear majority of profiles with an identified age (690/1,072 profiles), and users from Hanoi (2,335) far outnumber those from other cities.
Content should weave in elements close to the lifestyles, habits and pressing urban issues of young office workers in the Hanoi area.
06 · OpportunitiesWhat is worth testing next
Improve video and Reels formats to unlock untapped engagement potential
Although Video and Reels account for a large number of posts, their median performance is currently the lowest on the page (Video: 3,086.5; Reels: 2,663).
Move human-interest stories and public safety alerts into short video (< 60s), using fast editing with a visual hook in the first 3 seconds to improve viewer retention.
07 · Action planIf we ran this Page
Standardise an infographic format for natural disaster, emergency and public service alert posts.
Given the strong success of the 117 hotline post and the tropical depression update, readers show a very high need to save and share useful rescue-related content.
- Goal
- Increase the organic share rate on emergency posts.
- KPI
- Average shares of public safety alert posts.
- Success when
- Share rate of alert posts increases by at least 20% compared with the previous period's average.
Rework the editing of macro policy and planning content into opinion poll questions aimed at young readers.
The weak engagement of the Hoàn Kiếm Lake planning post shows that one-way administrative reporting does not attract social media readers.
- Goal
- Increase discussion and engagement on planning policy topics.
- KPI
- Comments on planning posts.
- Success when
- Each planning post reaches at least 500 comments.
Restructure short video (Reels) design around positive stories of good people and good deeds.
Stories of overcoming hardship and tributes to bravery receive very high engagement as single photos, while the Reels format overall has a very low median performance.
- Goal
- Improve the median engagement of the Reels format.
- KPI
- Median engagement of the Reels format.
- Success when
- Reels median engagement rises from 2,663 to above 4,000.
Suggested experiment (A/B test)
HypothesisSimplifying planning headlines by adding a question that invites young people's personal opinions may double the number of comments compared with traditional administrative reporting.
08 · LimitationsWhat this data cannot tell us yet
Data limitations
- The data includes no reader comment text (comments_read: 0), so attitudes and actual sentiment towards hot-button stories cannot be analysed in depth.
- Profiles with unknown age (24,742/25,814) and unknown location (17,092/25,814) overwhelmingly dominate, limiting demographic assessments to a very small sample.
- Only 12 of the period's 323 posts were analysed in detail, which may not reflect all of the page's secondary content streams.
Data still needed
- User comment text to run detailed sentiment analysis, especially on posts that spark heavy debate.
- Detailed performance reports by posting time slot to determine whether posting time affects engagement across formats.
- Complete statistics on viewer retention rate and average watch time for Video and Reels.
Methodology & data sources
This article is edited from an AI report that Fanpage Insight generated on Sep 21, 2026 from public data on the VTV24 Facebook Page. Figures are kept exactly as reported; each finding is labeled as an Observation (drawn directly from the data) or a Hypothesis (needs further testing), with a confidence level. This is independent analysis with no commercial affiliation to the brand mentioned. Images are thumbnails of the original posts, used for citation.
- Posts analyzed
- 12 posts
- Content read
- 12 posts read in full
- Comments read
- 0
- Engagement metric
- Reactions + comments + shares, recorded at collection time
- Report date
- Sep 21, 2026
- Finding labels
- Observation: drawn directly from the data. Hypothesis: an inference that needs testing
- Report ID
- fce5783d
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