Playbooks
Playbook: 7 rules for Facebook Page posts, drawn from 8,644 posts
Albums over single photos, questions about real experience, features told through people. Seven data-backed rules with caption templates and a pre-publish checklist.
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Every teardown, benchmark, trend report and playbook on the Fanpage Insight Blog.
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Content Strategy
Questions in captions: more comments, not more likes
Data from 83 Pages shows questions lift the comment rate on 69% of Pages but don't raise total engagement. What matters is the kind of question you ask.
Trend Reports
Facebook Page content trends 2026: multi-photo albums beat Reels
We read 8,644 posts from 83 Facebook Pages to answer the questions marketers argue about most: which format wins, how to write captions, and when to post.
Benchmarks
Volvo Cars vs Mercedes-Benz Vietnam: reactions or conversations?
Mercedes-Benz Vietnam earns more engagement relative to its size, but almost all of it is reactions. Volvo Cars gets a comment rate 23 times higher and far fewer posts that sink.
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Teardowns
Volvo Cars: why safety stories beat spec sheets on Facebook
On Volvo Cars' Page, followed by more than 1.86 million people, safety philosophy and real human stories drive outsized engagement. Feature-only posts get left behind.