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Independent analysis from public Facebook Page data
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One Facebook Page teardown, every Tuesday, in your inbox

No news roundups, no spam. A newsletter for marketers who want to understand why content works, with the numbers to prove it.

  • One data-backed teardownA deep dive into one Page, with evidence and confidence labels.
  • One number of the weekThe most notable metric from the data we read that week.
  • One playbookA concrete action you can take on your own Page.

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Send us a public Facebook Page. The most requested Pages get scheduled for analysis each month.

  1. 01
    Send a Page URL

    Any public Facebook Page, plus the question you want answered.

  2. 02
    We collect the data

    Posts, formats and engagement over the most recent period.

  3. 03
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    A teardown with numbers, evidence and lessons you can apply.

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