IBDA: educational Vietnamese content far outperforms English service promotion

The page is trying to position itself on two fronts: as a full-service outsourced marketing partner for businesses (IBDA) and as a source of in-depth knowledge and training in management and sales (PACE). This may help reach more prospective customer groups, but it could also fragment brand identity if there is no clear content strategy for each strand.

This approach positions the page as a thought leader providing valuable business insight, which can build trust and authority with a professional audience. Short quotes also add an emotional touch and shareability.

This tone suits B2B service promotion, emphasising efficiency and value. However, the lack of detail and evidence may reduce persuasiveness, especially compared with the more educational approach of the Vietnamese content.

Vietnamese content resonates strongly with the page's audience. This indicates a language preference and interest in educational, inspiring or problem-solving topics in Vietnamese.

The audience responds well to content that recognises their problems and provides valuable insight or practical solutions, especially when presented in an engaging storytelling style. This approach builds credibility and retains readers.

Clear CTAs guide viewers toward the desired action, increasing the chance of capturing lead information or directing them to other engagement channels.

The current English content is not capturing the target audience's attention or resonating with the users active on the page. This may indicate a mismatch in language, content relevance or format effectiveness for this segment, or simply that an English-speaking audience has not yet been reached effectively.

Without deeper explanation or clear evidence, these strong cost-saving claims may be seen as too good to be true or generic, potentially prompting scepticism from discerning business owners looking for concrete value and reasons. The low engagement on these posts may reflect a lack of initial credibility or persuasiveness.

To optimise engagement, the page should prioritise Vietnamese content. If the goal is to reach international audiences or foreign businesses, a separate strategy is needed to strengthen the presence and engagement of English content, or English content should be adapted to the local audience where relevant.

The page's engaged audience has a strong need for knowledge, practical solutions and inspiration in business and management. Providing valuable, educational and practical content will continue to attract and retain this audience.

There is a significant opportunity to improve IBDA content performance by revisiting language and approach. IBDA content could be localised into Vietnamese to reach the current audience, or the strategy could be adjusted to engage potential English-speaking audiences more effectively, with a detailed value proposition and concrete evidence.

The page can further exploit these formats by creating more short, inspiring posts, or real stories and case studies about business problems and how to solve them. This will increase engagement and build a community around knowledge.

There is an opportunity to make the value proposition more persuasive by adding case studies, specific figures or customer testimonials (if data are available) to the content. This will help build trust and demonstrate the real effectiveness of the IBDA service, turning strong 'claims' into credible 'proof points'.