Byscom Academy is effective at in-depth educational content, but needs to optimise product promotion and hashtags.
- The Byscom Academy page is highly effective at driving engagement with in-depth educational content on e-commerce affiliate marketing, AI livestreaming and ad optimisation.
- Using comments to extend content and clear CTAs are strengths.
- However, posts that promote products directly earn low engagement, and inconsistent hashtag use needs improvement.
- The target audience shows strong demand for hands-on knowledge and technology solutions to address operational pain points and improve online sales performance.
01 · Positioning & voiceWhat the Page says, and how it says it
Byscom Academy: an expert and pioneering solutions provider in e-commerce, affiliate marketing and AI livestreaming
The page focuses on in-depth strategies and techniques for affiliate marketing on Shopee/TikTok Shop, AI solutions for sales livestreams, and guidance on ad optimisation and data analysis. It also actively runs educational events and workshops, and addresses pain points such as 'data blindness', 'ineffective livestreams', 'locked accounts' and 'no overall strategy'.
Byscom Academy positions itself as a comprehensive, specialist academy and solutions provider that pioneers the use of technology (AI) and hands-on strategy to help sellers, marketers and affiliates overcome challenges, improve performance and grow sustainably in e-commerce and digital advertising.
CÁCH CHỌN SẢN PHẨM “WIN” TRONG AFFILIATE SHOPEE — VIDEO THƯỜNG CŨNG RA ĐƠN ĐỀU🔥👇
Translation: "HOW TO PICK "WINNING" PRODUCTS FOR SHOPEE AFFILIATE — EVEN ORDINARY VIDEOS GET STEADY ORDERS"
Leading with questions and problems
Many posts open by asking a question or naming a common problem the target audience faces, before offering a solution or sharing knowledge. Examples: "HOW TO AVOID 'DATA BLINDNESS' WHEN READING SHOPEE ADS METRICS?" (post:9383), "SHOULD YOU DO AFFILIATE ON SHOPEE OR TIKTOK SHOP?" (post:9393).
This is an effective way to create a hook, capture readers' attention immediately and show that the content will address their needs directly.
LÀM SAO ĐỂ KHÔNG BỊ "MÙ DỮ LIỆU" KHI ĐỌC CHỈ SỐ SHOPEE ADS? 👇
Translation: "HOW TO AVOID "DATA BLINDNESS" WHEN READING SHOPEE ADS METRICS?"
Using a pointer symbol to signal extended content
The page often uses the "👇" symbol at the end of a post or headline to signal that details, a registration link or a deeper explanation are in the comments. This appears in posts such as `post:9383`, `post:9385` and `post:9396`.
This encourages users to check the comments, increases time spent engaging with the post and ensures they do not miss key information, without the need for an overly long post in the feed.
Cách đặt ROAS đúng cho sản phẩm mới 👇
Translation: "How to set the right ROAS for a new product"
Direct calls to action
Posts usually end with specific calls to action such as "Inbox BYSCOM" (post:9305) and "REGISTER NOW" (post:9309).
This turns readers' interest into concrete action, gives users a clear next step and reduces barriers to acting.
📩 Inbox BYSCOM để được tư vấn giải pháp Livestream AI phù hợp với Shop.
Translation: "Inbox BYSCOM for advice on the right Livestream AI solution for your shop."
Problem-solving, expertise-led language
The language is professional, focused on analysing problems (e.g. "data blindness", "hard for shops", "no orders") and offering solutions, strategies or tools. The style is direct and specific, and often clearly structured with sections and tips.
It builds Byscom's image as an expert problem-solver and earns the trust of a target audience looking for practical knowledge and solutions. Emotional intensity is moderate, with the focus on logical value.
LIVE 24/7 - KHÓ VỚI SHOP NHƯNG QUÁ DỄ VỚI BYSCOM
Translation: "LIVE 24/7 - HARD FOR SHOPS BUT EASY WITH BYSCOM"
02 · Content pillarsThe themes the Page returns to
The content focuses heavily on strategies and techniques for succeeding in affiliate marketing on e-commerce platforms such as Shopee and TikTok Shop. Topics include how to pick 'winning' products (post:9396), a 3-tier revenue growth strategy (post:9402) and platform comparisons (post:9393).
03 · What worksThe content that drives engagement
In-depth knowledge content attracts high engagement
Posts offering concrete strategies and solutions to e-commerce affiliate or digital advertising problems get more shares and comments. For example, the guide "HOW TO PICK 'WINNING' PRODUCTS FOR SHOPEE AFFILIATE" received 4 shares and 4 comments. The post "HOW TO AVOID 'DATA BLINDNESS' WHEN READING SHOPEE ADS METRICS?" reached 3 shares and 1 comment.
Educational, high-value content that solves real problems is well received by the community, showing strong demand for in-depth knowledge from the target audience. This is an effective way to build credibility and attract interested followers.
CÁCH CHỌN SẢN PHẨM “WIN” TRONG AFFILIATE SHOPEE — VIDEO THƯỜNG CŨNG RA ĐƠN ĐỀU🔥👇
Translation: "HOW TO PICK "WINNING" PRODUCTS FOR SHOPEE AFFILIATE — EVEN ORDINARY VIDEOS GET STEADY ORDERS"
Using the comments section to extend content
The page often uses short posts with a "👇" symbol inviting viewers to read more details or find a registration link in the comments. These comments usually contain extended content, detailed guidance or key event information. For example, `post:9383` has a comment `comment:c5754` that explains in depth how to read Shopee Ads metrics.
This keeps the main post concise, builds curiosity and encourages users to engage by exploring the comments. It also allows a large amount of information to be shared without weighing down the original post, and may improve the main post's visibility in the News Feed.
LÀM SAO ĐỂ KHÔNG BỊ "MÙ DỮ LIỆU" KHI ĐỌC CHỈ SỐ SHOPEE ADS? 👇
Translation: "HOW TO AVOID "DATA BLINDNESS" WHEN READING SHOPEE ADS METRICS?"
Actively organising and promoting educational events
The page regularly announces and invites people to events, workshops and online/in-person courses on hot marketing topics. These include "CAFE TALK 'LIVESTREAM AI'" (post:9309), "AI-MAZING TẾT 2026" (post:9390) and "[WORKSHOP IN HANOI] TIKTOK MARKETING MAP" (post:9392).
Events are an effective way to create direct touchpoints with prospects, build community and convert learners. They also position Byscom as a reputable source of information and training in the industry.
🔥 ĐĂNG KÝ NGAY: CAFE TALK "LIVESTREAM AI - XU HƯỚNG BỨT PHÁ DOANH THU
Translation: "REGISTER NOW: CAFE TALK "LIVESTREAM AI - THE TREND DRIVING REVENUE GROWTH"
Posing questions or problems directly in headlines
Many posts open by asking a question or naming a common problem the target audience faces, before offering a solution or sharing knowledge. Examples: "HOW TO AVOID 'DATA BLINDNESS' WHEN READING SHOPEE ADS METRICS?" (post:9383), "SHOULD YOU DO AFFILIATE ON SHOPEE OR TIKTOK SHOP?" (post:9393), "Why is livestreaming a 'gold mine' for affiliates, yet few people use it effectively?" (post:9400).
This style grabs readers' attention immediately, sparks curiosity and signals that the content will address their needs directly, encouraging them to read on and engage.
LÀM SAO ĐỂ KHÔNG BỊ "MÙ DỮ LIỆU" KHI ĐỌC CHỈ SỐ SHOPEE ADS? 👇
Translation: "HOW TO AVOID "DATA BLINDNESS" WHEN READING SHOPEE ADS METRICS?"
Direct, clear calls to action
Posts usually end with specific calls to action such as "Inbox BYSCOM" (post:9305), "REGISTER NOW" (post:9309), "Join the course now..." (post:9400), or provide a registration link directly in the comments (comment:c5757, comment:c5749, comment:c5747).
This turns readers' interest into concrete action, whether learning more about a product or registering for an event or course. Being clear about the desired action makes the next step easy for users.
📩 Inbox BYSCOM để được tư vấn giải pháp Livestream AI phù hợp với Shop.
Translation: "Inbox BYSCOM for advice on the right Livestream AI solution for your shop."
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04 · What does not workContent that fails to land
Low engagement on new product introductions
The post directly introducing the "Livestream AI BYSCOM" solution (post:9305) has fairly low engagement (reactions, comments, shares) compared with knowledge-sharing posts. It received 5 reactions, 2 comments and 0 shares.
This may suggest the target audience responds better to educational or problem-solving content than to pure product introductions. The page should consider integrating product introductions more subtly into value-driven content.
LIVE 24/7 - KHÓ VỚI SHOP NHƯNG QUÁ DỄ VỚI BYSCOM Shop muốn tăng cơ hội ra đơn cần xuất hiện nhiều hơn trước khách hàng. Nhưng thuê host, sắp xếp nhân sự và duy trì Livestream liên tục lại là bài toán không hề đơn giản.
Translation: "LIVE 24/7 - HARD FOR SHOPS BUT EASY WITH BYSCOM Shops that want more chances to make sales need to appear in front of customers more often. But hiring hosts, arranging staff and keeping livestreams running continuously is far from simple."
Inconsistent hashtag use
Hashtag use is inconsistent: some posts use varied, topic-relevant hashtags (post:9309, post:9390, post:9392, post:9400), while others, including some with good engagement, use very few or none (post:9396, post:9393).
Inconsistent hashtag use may miss opportunities to improve discoverability and reach new users through trending topics or search. Optimising hashtags could improve organic reach for high-quality posts.
#Byscom #Byscomacademy #AIAffiliate #LivestreamAI
Strengths 5
05 · AudienceWho engages with the Page
Demand for in-depth knowledge and hands-on solutions
Posts offering concrete strategies and solutions earn high engagement (post:9396, post:9383). The content also highlights issues such as "data blindness" (post:9383) and a lack of "overall strategy" (post:9402) in affiliate marketing, showing that viewers are looking for detailed, applicable guidance.
The target audience is looking for hands-on knowledge, not generic information, to solve specific business problems in e-commerce and affiliate marketing.
CÁCH CHỌN SẢN PHẨM “WIN” TRONG AFFILIATE SHOPEE — VIDEO THƯỜNG CŨNG RA ĐƠN ĐỀU🔥👇
Translation: "HOW TO PICK "WINNING" PRODUCTS FOR SHOPEE AFFILIATE — EVEN ORDINARY VIDEOS GET STEADY ORDERS"
Pain points around running livestreams and account risk
The page directly addresses the problem that "hiring hosts, arranging staff and keeping livestreams running continuously is far from simple" (post:9305). Other posts also mention affiliate livestreams with "no viewers, account violations or no closed orders" (post:9400) and "accounts locked for violations" (post:9407).
The target audience is shop owners and online sellers struggling to run livestreams effectively, facing staffing costs and platform-policy risk. They need technology solutions (AI livestreaming) and courses to solve these problems.
LIVE 24/7 - KHÓ VỚI SHOP NHƯNG QUÁ DỄ VỚI BYSCOM Shop muốn tăng cơ hội ra đơn cần xuất hiện nhiều hơn trước khách hàng. Nhưng thuê host, sắp xếp nhân sự và duy trì Livestream liên tục lại là bài toán không hề đơn giản.
Translation: "LIVE 24/7 - HARD FOR SHOPS BUT EASY WITH BYSCOM Shops that want more chances to make sales need to appear in front of customers more often. But hiring hosts, arranging staff and keeping livestreams running continuously is far from simple."
Difficulty analysing ad data and optimising ROAS
The posts "HOW TO AVOID 'DATA BLINDNESS' WHEN READING SHOPEE ADS METRICS?" (post:9383) and "How to set the right ROAS for a new product" (post:9385) indicate that sellers often struggle to understand and apply ad data effectively.
The target audience is advertisers and shop owners who want to optimise ad spend and improve campaign performance with data but lack the knowledge or hands-on methods to do so.
LÀM SAO ĐỂ KHÔNG BỊ "MÙ DỮ LIỆU" KHI ĐỌC CHỈ SỐ SHOPEE ADS? 👇
Translation: "HOW TO AVOID "DATA BLINDNESS" WHEN READING SHOPEE ADS METRICS?"
06 · OpportunitiesWhat is worth testing next
Integrate product introductions into value-driven content
Knowledge-sharing posts earn high engagement (post:9396, post:9383), while the direct product introduction (post:9305) earns low engagement.
There is a major opportunity to introduce Byscom's solutions and courses by weaving them into knowledge-sharing, problem-solving posts rather than publishing pure product announcements. This should improve how users receive them.
Optimise and standardise hashtag use
Hashtag use is uneven across posts, and some well-performing posts use no hashtags at all (post:9396, post:9393).
Standardising and optimising hashtags could improve posts' organic visibility in the News Feed and in search, attracting the right audience for the topics the page covers.
Develop short videos that address pain points
Although video currently has the lowest median engagement (1.5) of all post types, the page frequently discusses issues related to livestreaming and affiliate video (post:9400, comment:c5742).
Short video (e.g. Reels) is a strong trend with large reach potential. There is an opportunity to create short videos focused on solving one pain point or giving one specific tip (e.g. '3 steps to pick a WINNING product', 'Reading basic Shopee Ads metrics') to boost engagement, attract viewers and improve video performance.
Repurpose detailed comment content into standalone posts
The page uses comments to extend content and provide valuable details (comment:c5754, comment:c5752, comment:c5746, comment:c5742).
These comments have proven useful and can be reused and expanded into standalone posts (text, infographic, multi-photo) or post series. This maximises content value, reaches users who do not usually read comments and increases the number of quality posts on the page.
07 · Action planIf we ran this Page
Build and apply a standard hashtag set for each content pillar (Affiliate, Livestream AI, Ads Optimization).
Inconsistent hashtag use loses opportunities for organic reach and content discovery. Standardising hashtags will improve visibility and attract the right audience.
- Goal
- Increase organic reach and impressions for posts.
- KPI
- Hashtag impressions.
- Success when
- A 10% increase in hashtag impressions on new posts within 30 days.
Shift solution/course introductions from direct promotion to integration within problem-solving or knowledge-sharing posts.
Direct product introduction posts earn low engagement. The target audience responds better to valuable educational content. Embedding products/solutions in a problem-solving context will improve reception.
- Goal
- Increase engagement on posts introducing solutions/products.
- KPI
- Average engagement (reactions, comments, shares) on posts about new solutions/products.
- Success when
- Average engagement on posts introducing new solutions/products rises 20% above direct introductions (e.g. compared with `post:9305`).
Produce short videos (under 1 minute) that each solve one specific pain point (e.g. '3 steps to pick a WINNING product', 'Reading basic Shopee Ads metrics').
Although current videos earn low engagement, short video is a strong trend. Valuable videos that solve problems directly will use the format's potential to attract viewers and lift engagement.
- Goal
- Increase engagement for the video format.
- KPI
- Median engagement of video posts.
- Success when
- Median video engagement rises to 3-4 (double the current level) within 30 days.
Select detailed, high-value comments from well-performing posts and develop them into standalone posts (text, infographic, multi-photo).
The current extended comments contain a lot of valuable information that may be missed. Repurposing them will maximise content value, reach more people and increase the number of quality posts.
- Goal
- Increase the number of quality posts and drive engagement, ensuring valuable information reaches a wide audience.
- KPI
- Number of new posts created from comment content and their average engagement.
- Success when
- Create 2-3 new posts from comment content within 30 days, each achieving engagement above the page median (3).
Suggested experiment (A/B test)
HypothesisIntroducing a solution/product as problem-solving within value-driven content may generate more engagement than a direct product introduction.
Suggested experiment (A/B test)
HypothesisConsistent, optimised hashtag use may increase posts' organic reach and impressions.
08 · LimitationsWhat this data cannot tell us yet
Data limitations
- The in-depth content analysis is based on only 12 posts read out of the page's 50 posts. Conclusions may not reflect the full picture of the page's performance or content strategy.
- Demographic data on engaged users is limited, with most profiles having an unknown gender (25 of 35 profiles) and age (32 of 35 profiles). This limits understanding of target customers' characteristics and interests.
- There is no data on ad spend, actual revenue, conversion rates from CTAs or external link performance, so the page's business effectiveness or ROAS cannot be assessed directly.
- The analysis did not include viewing actual images/videos and relied only on metadata and text descriptions. Image/video quality may affect engagement but has not been fully assessed.
Data still needed
- Detailed engagement data (reactions, comments, shares) for all 50 posts, for a fuller view of performance and to identify standout posts missed in the sample analysis.
- Click data on registration links, inbox prompts or external links in posts and comments to assess conversion from calls to action.
- Deeper analysis of comment content to understand sentiment (positive/negative), common questions and users' specific needs.
- More detailed demographic data from Facebook's analytics tools (if accessible) to better understand the age, gender and interests of engaged users.
Methodology & data sources
This article is edited from an AI report that Fanpage Insight generated on Oct 3, 2026 from public data on the Byscom Academy Facebook Page. Figures are kept exactly as reported; each finding is labeled as an Observation (drawn directly from the data) or a Hypothesis (needs further testing), with a confidence level. This is independent analysis with no commercial affiliation to the brand mentioned. Images are thumbnails of the original posts, used for citation.
- Posts analyzed
- 12 posts
- Content read
- 12 posts read in full
- Comments read
- 12
- Engagement metric
- Reactions + comments + shares, recorded at collection time
- Report date
- Oct 3, 2026
- Finding labels
- Observation: drawn directly from the data. Hypothesis: an inference that needs testing
- Report ID
- 28152383
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