SEONGON shows its pioneering AI-First Search Marketing position with high-value content, especially webinars and playbooks.
- The SEONGON page has successfully positioned the brand as an AI-First Search Marketing growth partner, with in-depth content such as AI Agent webinars and playbooks proving particularly effective and earning the highest engagement and shares.
- Posts about the AI Agent webinars reached up to 230 engagements, and the in-depth playbook achieved 95 engagements and 31 shares.
- Partnership and award announcements, however, tend to earn less engagement, and long case studies have also underperformed.
- The audience is mainly interested in practical AI solutions but also has concerns about the complexity and real value of AI.
01 · Positioning & voiceWhat the Page says, and how it says it
Brand positioned as an AI-First Search Marketing growth partner
SEONGON consistently positions itself as an "AI-First. Search Marketing Growth Partner", focusing on applying AI to real growth problems in marketing and SEO. Its content regularly emphasises solutions that deliver measurable value and shares in-depth knowledge from experts.
This clear positioning helps SEONGON attract business clients looking for advanced solutions that can turn technology into concrete business benefits, and reinforces its credibility as a firm with vision and deep expertise.
SEONGON | AI-First. Search Marketing Growth Partner
Professional, data-driven and authoritative
The page uses industry terminology (AI Agent, AI Search, organic traffic, share of voice) and focuses on data, statistics and quantified results. The writing is professional, academic and credible.
This style reinforces SEONGON's image as an expert in AI Search Marketing and attracts business clients and leaders looking for evidence-based solutions with real results.
57% tổ chức đã đưa AI Agent vào vận hành, với trung bình 12 Agent trong mỗi tổ chức. Nhưng có một nghịch lý: 50% Agent vẫn đang hoạt động đơn lẻ, và chỉ 30% Agent thực sự hoàn thành được các công việc văn phòng.
Translation: "57% of organisations have put AI Agents into operation, with an average of 12 Agents per organisation. But there is a paradox: 50% of Agents still work in isolation, and only 30% actually complete office tasks."
02 · Content pillarsThe themes the Page returns to
The content emphasises turning AI theory into practical operating solutions aimed at improving performance and generating revenue. Examples and case studies highlight concrete results such as 'Leading AI Overviews in banking with a 32.3% share of citations'.
03 · What worksThe content that drives engagement
AI webinar content generates high engagement
Posts announcing or promoting the "AI-First Talk" webinars on AI Agents in marketing and SEO achieve the highest engagement. In particular, the promotional post for "AI Agents in SEO operations" had 230 total engagements, and the "AI-First Talk 02" post reached 140 engagements.
The audience has a strong need to learn how to apply and run AI in marketing/SEO. Hosting highly practical webinars is an effective strategy to attract attention and build a pool of prospects.
Kế thừa mô hình AI Agent giúp phòng SEO vận hành hiệu quả hơn (đúc kết từ 2.500+ dự án). Đăng ký miễn phí tại bình luận
Translation: "Adopt the AI Agent model that helps SEO teams run more efficiently (distilled from 2,500+ projects). Register for free in the comments"
In-depth playbooks earn high engagement and shares
Posts offering free playbooks with in-depth research, especially industry-specific ones (e.g. architecture - interiors - building materials), achieve notable engagement and shares (post:5892 had 95 engagements and 31 shares; post:5888 had 56 engagements and 14 shares).
High-value, in-depth content grounded in real data (such as playbooks) is very effective at capturing the target audience's attention and encouraging them to share, which extends organic reach.
🎯 RA MẮT PLAYBOOK TỐI ƯU AI SEARCH DÀNH CHO NGÀNH KIẾN TRÚC - NỘI THẤT - VẬT LIỆU XÂY DỰNG 📥 Tải miễn phí Playbook tại đây: [URL]
Translation: "LAUNCHING THE AI SEARCH OPTIMISATION PLAYBOOK FOR ARCHITECTURE - INTERIORS - BUILDING MATERIALS. Download the playbook for free here: [URL]"
Posts with a direct call to action (CTA) in the comments perform well
A short post encouraging users to "Register for free in the comments" (post:5908) achieved the highest engagement (230 engagements), with the registration link placed in the first comment.
A clear call to action that directs users to the comments to get information or take action can lift a post's overall engagement, as commenting is also favoured by the algorithm. It is an effective way to capture attention and guide user action on social platforms.
Kế thừa mô hình AI Agent giúp phòng SEO vận hành hiệu quả hơn (đúc kết từ 2.500+ dự án). Đăng ký miễn phí tại bình luận
Translation: "Adopt the AI Agent model that helps SEO teams run more efficiently (distilled from 2,500+ projects). Register for free in the comments"
A varied mix of content formats
The page uses a range of formats, including long posts with multiple photos (multi-photo) for detailed information, Reels for customer stories and expert interviews, and short posts for calls to action.
Format variety lets the page match different content-consumption preferences, keeps it engaging and dynamic, and optimises reach and engagement for each type of message.
post_type": "multi_photo"
Consistent, campaign-based hashtag use
Every post uses the #SEONGON hashtag along with campaign- or topic-specific hashtags such as #AIFirstTalk, #GrowthStories, #Playbook, #ChuyenNgheGrowthPartner and #AIGrowthCases.
Consistent hashtags improve brand recognition and make specific campaigns easy to track. Topic hashtags help users find content they care about and organise information on the page.
#SEONGON #AIFirstTalk #AI #AIAgent
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04 · What does not workContent that fails to land
Partnership and award news earns lower engagement
Posts announcing partnerships (SEONGON x Semrush) and achievements (reaching the Global Search Awards finals) receive significantly lower engagement than educational content or value-driven resources.
Although partnership and award news matters for building brand credibility, it may not capture attention as directly as content that solves real problems for the audience. The page should consider how to present this news more appealingly.
🤝 SEONGON x Semrush: Hợp tác mở rộng năng lực AI Search Marketing
Translation: "SEONGON x Semrush: a partnership to expand AI Search Marketing capabilities"
In-depth case studies need more engaging presentation
The detailed case study post "Leading AI Overviews in banking" (post:5906) had very low engagement (8 engagements), suggesting that long, detail-heavy posts may not suit the fast content-consumption habits of social media.
To give valuable case studies wider reach, the page should consider shorter, more engaging formats on social media, such as summary videos, standout infographics or a series of short posts highlighting the key points before linking to the full version.
💡 [AI Growth Cases - SEO AI Max] Dẫn đầu AI Overviews ngành ngân hàng với 32,3% thị phần trích dẫn
Translation: "[AI Growth Cases - SEO AI Max] Leading AI Overviews in banking with a 32.3% share of citations"
Strengths 5
05 · AudienceWho engages with the Page
Marketing/SEO leaders and specialists interested in AI
The audience engages most with content on applying AI Agents and AI Search in marketing/SEO and with in-depth resources. The AI-First Talk webinar posts reached 230 and 140 engagements, and the playbook reached 95.
The audience has a clear need for knowledge and technology solutions in their field. SEONGON should keep providing valuable content that addresses the specific problems they face.
Kế thừa mô hình AI Agent giúp phòng SEO vận hành hiệu quả hơn (đúc kết từ 2.500+ dự án). Đăng ký miễn phí tại bình luận
Translation: "Adopt the AI Agent model that helps SEO teams run more efficiently (distilled from 2,500+ projects). Register for free in the comments"
The audience is still wary of AI's complexity and real value
SEONGON's content shows awareness of the audience's questions and concerns about deploying AI Agents and whether AI delivers real value rather than just following a trend. For example, a post asks "Should AI do this?" rather than only "Can AI do this?".
SEONGON should keep reassuring and persuading the audience by clearly presenting the implementation process, quality control and concrete proof of ROI, helping them overcome complexity and scepticism.
Điều này cho thấy bài toán của AI Agent không chỉ nằm ở việc AI có thể làm những gì, mà còn ở cách doanh nghiệp tổ chức và vận hành AI như một phần của đội ngũ.
Translation: "This shows that the AI Agent challenge is not only about what AI can do, but also about how a business organises and runs AI as part of the team."
Geographic distribution concentrated in major cities
Of 381 audience profiles in total, 71 are identified in Hanoi and 41 in Ho Chi Minh City. Other cities account for very small numbers or are unidentified (211 profiles).
Focus outreach campaigns and content on the market characteristics and business communities of these two major cities. This also suggests localising content or events for these areas.
06 · OpportunitiesWhat is worth testing next
Expand the in-depth AI-First content series
Content on AI Agents and AI Search (webinars, playbooks) generates the highest engagement, with posts reaching 230, 140 and 95 engagements. This points to strong audience demand.
There is a major opportunity to keep developing and diversifying these series, extending from webinars to formats such as workshops, short-video series or more in-depth articles, to sustain interest and nurture prospects.
Kế thừa mô hình AI Agent giúp phòng SEO vận hành hiệu quả hơn (đúc kết từ 2.500+ dự án). Đăng ký miễn phí tại bình luận
Translation: "Adopt the AI Agent model that helps SEO teams run more efficiently (distilled from 2,500+ projects). Register for free in the comments"
Make case studies more engaging on social media
In-depth case studies currently earn low engagement when posted directly in long form (e.g. the banking case study reached only 8 engagements). This suggests the current format is not optimised for social media.
Restructuring how case studies are presented on social media (summaries, infographics, short videos, post series) could improve reach and appeal, leading the audience to the detailed version on the website or blog.
💡 [AI Growth Cases - SEO AI Max] Dẫn đầu AI Overviews ngành ngân hàng với 32,3% thị phần trích dẫn
Translation: "[AI Growth Cases - SEO AI Max] Leading AI Overviews in banking with a 32.3% share of citations"
Create content that reassures and addresses concerns about AI
SEONGON's content suggests the audience may be wary of the complexity of deploying AI Agents and doubtful about AI's real value versus the 'hype'. Posts raise the question 'Should AI do this?'.
SEONGON can use its expert position to create content that answers these concerns, with clear guidance, simplified implementation steps and concrete proof of ROI. This would build trust and encourage businesses to explore SEONGON's AI solutions further.
Điều này cho thấy bài toán của AI Agent không chỉ nằm ở việc AI có thể làm những gì, mà còn ở cách doanh nghiệp tổ chức và vận hành AI như một phần của đội ngũ.
Translation: "This shows that the AI Agent challenge is not only about what AI can do, but also about how a business organises and runs AI as part of the team."
07 · Action planIf we ran this Page
Keep running and promoting interactive webinars/workshops on practical AI applications.
AI webinar content has proven highly effective for engagement. Extending to workshops could add hands-on experience and attract prospects with a strong need for AI solutions.
- Goal
- Maintain and strengthen the AI-First expert position and attract high-quality prospects.
- KPI
- A 15% increase in total engagement on related posts and a 20% increase in webinar/workshop registrations.
- Success when
- Webinar/workshop promotion posts average at least 120 engagements and registrations meet the set target.
Apply the direct call-to-action (CTA) in the comments approach to all key content.
The CTA-in-comments approach has proven effective at driving engagement and user action (post:5908 reached 230 engagements with a CTA in the comments). Placing the link in the first comment may also help the post's visibility in the news feed.
- Goal
- Raise conversion from post engagement to the desired action (downloading resources, registering for events).
- KPI
- A 25% increase in comments and shares on posts with a CTA in the comments.
- Success when
- Posts with a CTA in the comments average 15+ comments and 20+ shares.
Reformat long case studies into short, engaging social content (e.g. infographics, short videos, carousels).
Current case studies earn low engagement (e.g. post:5906 had only 8 engagements) because the long format does not suit fast content consumption on social media. Reformatting will improve their reach and appeal.
- Goal
- Improve the reach and appeal of case studies and thereby increase views of the detailed articles on the website.
- KPI
- A 50% increase in average engagement for reformatted case study posts and a 20% increase in clicks to the detailed article link.
- Success when
- New case study posts average at least 30 engagements and link clicks exceed the current average.
Build a content series that addresses perception barriers and concerns about AI (complexity, real value).
The audience has concerns about the complexity of deploying AI Agents and doubts about AI's real value. Addressing these points will build trust and encourage adoption. Content could take the form of Q&As, simple explainer videos or posts demonstrating ROI.
- Goal
- Reduce hesitation, build trust and encourage businesses to explore SEONGON's AI solutions further.
- KPI
- A 10% increase in comments/shares on posts answering questions about AI, and more visits to related blog posts/landing pages.
- Success when
- AI explainer posts reach at least 10 comments and 10 shares.
Optimise how partnership and award news is presented to make it more engaging.
Partnership and award news posts earn low engagement (e.g. post:5605 had only 21 engagements, post:5905 only 36). They should highlight the value the news brings to clients or the industry rather than focusing only on the event. Short interview videos or infographics on the benefits could be used.
- Goal
- Increase engagement on company news posts and reinforce brand credibility in a way that is more engaging and relevant to the audience.
- KPI
- A 30% increase in average engagement for this type of post.
- Success when
- News posts average at least 25 engagements.
Suggested experiment (A/B test)
HypothesisUsing a carousel or infographic format for case studies on Facebook may generate higher engagement than traditional long multi-photo posts.
Suggested experiment (A/B test)
HypothesisPlacing the registration/download link in a post's first comment may generate more comments and shares than placing the link directly in the caption.
08 · LimitationsWhat this data cannot tell us yet
Data limitations
- The data only reflects engagement on Facebook, not actual registrations or conversion from Facebook to other channels (e.g. webinar registrations, playbook downloads).
- Only one case study was analysed; more data is needed for a firmer conclusion about how this format performs on social media.
- Audience analysis is limited because many profiles lack demographic information (gender: 215/381 unknown, age: 353/381 unidentified, cities: 211/381 unknown), making it hard to understand the target audience in depth.
- The analysis was run in "quick mode" with data collected up to "2026-09-28T14:21:35+00:00", and does not cover long-term trends or changes after that point.
- Reach and impression data were not provided, so an engagement rate based on the number of people reached cannot be calculated precisely.
Data still needed
- Data on actual registrations/downloads generated by Facebook posts (outside the Facebook platform).
- Data on conversion from Facebook engagement to off-platform actions (e.g. website visits, enquiries).
- Fuller, more detailed demographic data on the page's followers and engagers (gender, age, interests, job titles).
- Reach and impressions data for each post to calculate engagement rate more accurately.
- Engagement and performance data for a range of case studies to get a broader view of this format's effectiveness.
- Performance data for company news content (partnerships, awards) after the presentation changes are applied.
Methodology & data sources
This article is edited from an AI report that Fanpage Insight generated on Sep 28, 2026 from public data on the SEONGON Facebook Page. Figures are kept exactly as reported; each finding is labeled as an Observation (drawn directly from the data) or a Hypothesis (needs further testing), with a confidence level. This is independent analysis with no commercial affiliation to the brand mentioned. Images are thumbnails of the original posts, used for citation.
- Posts analyzed
- 12 posts
- Content read
- 12 posts read in full
- Comments read
- 23
- Engagement metric
- Reactions + comments + shares, recorded at collection time
- Report date
- Sep 28, 2026
- Finding labels
- Observation: drawn directly from the data. Hypothesis: an inference that needs testing
- Report ID
- e2a4343e
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